Tuesday, 4 June 2013

Your Staple Piece For The Summer: The New Ocean Avenue Eyewear Collection!

Tuesday, 4 June 2013

Slap on your suncream and adjust your sunnies. Warby Parker's brand new eyewear collection is here - and it's looking hotter than ever.

When I was kindly asked by the lovely people at Warby Parker to write a post about their new collection of designer eyewear and sunglasses, I just couldn't resist. After feasting my eyes upon the summery shades and stylish frames, I was immediately won over, and couldn't wait to share with you all some of my favourites from the collection!

Personally, I would never write about any product that I couldn't see myself purchasing - so you can be sure that all views here are 100 percent genuine, and a true reflection of my admiration for the brand. You can be sure to trust me!



Warby Parker is a company specialising in designer eyewear and sunglasses, first founded by four friends as an alternative to the overpriced and bland eyewear currently on the market today. They believe that no prescription should be $300+ (and I agree!) and so they set out to provide higher quality, better-looking prescription eyewear at a fraction of the price. The Warby Parker aesthetic is vintage-inspired with a contemporary twist, and every pair is custom fit with anti-reflective, polycarbonate prescription lenses.

Stylish and practical!

But providing a more affordable alternative to the usual pricey designer eyewear wasn't their only mission - the company has a much deeper purpose, and one I find considerably admirable. According to the website, almost one billion people worldwide lack access to glasses. This means that 15% of the global population cannot effectively learn or work, and Warby Parker are determined to address this. 

So, for every pair of glasses sold, they teamed up with VisionSpring to ensure that that a pair is distributed to someone in need.

Generosity has never been so easy - and now we can help.

The Collection - Inspiration Behind Ocean Avenue

Upon 'oohing' and 'aahing' at the the beautiful designs of sunglasses and glasses I had exclusive first access to, one word and one word only came into mind for the vibe of this collection - summer. The 8 optical frames and 14 sunglasses are custom acetate, and feature brand new hues like Sea Glass Blue, Driftwood, Orange Fizz, and Chocolate Soda

What really interested me, however, is the source of inspiration for the collection - taken from 1979 thriller cult film, The Warriors. They strived to commemorate the similar lawlessness of a bygone summer with a film of their own, and Chrissie Miller teamed up with director Cass Bird and stylist Turner to stage a Warby Parker-style beachside scuffle in the form of a dance-off in the setting of Coney Island. Co-founder and CEO Nathan Blumenthal gave his insight into the collection:
The collection and the film celebrate the fun and mischief of summer in New York, and nothing is more classic summer in the city than escaping to the Coney Island boardwalk and eating Nathan’s with your friends
On discussing the inspiration behind the photoshoot, Miller says:

“You feel like you’ve stepped into a time warp. We wanted it to feel like it could have been shot in the ‘70s, or it could have been shot yesterday.”
And that's just how I'd imagine it. Retro shades, basking in the sun, sand between your toes. Bliss!

Here are just some of my favourites from the collection.. 


Jasper in Orange Fizz (as seen at the top of this post)



Winston in Ginger Lemonade


Sayles in Driftwood

Wheeler in Chocolate Soda

Winston in Cream Soda

Winston in Ginger Lemonade

And of course, this pair of Preston glasses in Sea Glass Blue.
Kinda makes me wish I needed glasses so I could wear these - the colour is a true envision of a beautiful summer ocean - you could almost dip your toes in it.

And don't forget - this is just is a portion of the wide variety in the collection available. There are so many more unique designs on the website, so check out the rest of the sunglasses here and eyewear here!

This gorgeous new collection launches today, so make sure to get your hands on a pair! Prices start at $95.

This summer's Ocean Avenue Collection is one for the boardwalk truants, amateur spongers, and aspiring beach bums.

What do you guys think of the collection? Which pair is your favourite?!

Thanks for stopping by everyone and have a beautiful week.







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6 comments:

  1. Congrats Emily1 they do have a fab stylish sunnie I love the BOYD one with a black and white print, so adorable. I hope you're doing I well with your busy bee times. I missed our chat! Have a lovely day sweetiy!

    http://www.attraction2fashion.com

    Tanya

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    1. Hey Tanya!

      Thanks gorgeous - nice choice! They're all great, I think my favourites gotta be Orange Fizz or Sayles Driftwood :) I missed our chats too!

      Speak soon, have a great week!

      Emily xx

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  2. The collection is amazing!
    Thanks for dropping by my blog and commenting... following you now...:)
    Neha
    Let's talk about everything

    ReplyDelete
    Replies
    1. Hi Neha!

      I agree, so glad you like it!

      And you're very welcome - thanks a bunch for stopping by and following me back!

      Have a great day :-)

      Emily x

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  3. Wonderful summer collection, love the shades.

    Lovely greetz from germany.

    xoxo
    Ina :*

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    Replies
    1. Hi Ina!

      I agree, such a vibrant and diverse collection, perfect for summer :)

      Thanks so much for stopping by and have a lovely day!

      Emily x

      Delete

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